Having recently come under new ownership, we were approached by the client to facelift the brand with a view towards them better embracing the modern market place together with Social Media and an online ecommerce prescence.

So we approached the brief with “kid gloves”, knowing how careful we’d have to be to maintain the integrity of the brand whilst giving it a new look. Taking the brief to the team on “Think Tank Tuesday” we kicked around all kinds of ideas and concepts and opted to go the retro/classic  route.

We wanted to get under the skin of the brand, the people involved and what made it all tick and so arranged a factory visit where we were shown around and had the pleasure of meeting Ron, the main man and Chief Sugar Boiler who has been with the company for – wait for this……………… 55 years! Now don’t tell him and am not sure if he is aware but he  inspired Willy Willett who now has pride of place on the Willets Website.

Sugar candy stripes and some pastille colours were the order of the day with a traditional typeface intertwining a modern twist. Circular classic logo that would lend itself to versatile useage on packaging and labels, stationery and the new website. (We were pleased to be able to use the circular cut out for the sweet jar labels, showing off the product inside the jar).

With some cheeky business cards and  distinctive, functional stationery, the guys were now getting pretty much well set as we went on to get our teeth into the new website.

The site utilises a membership (lead collection system) to allow display of product pricing that is aimed predominantly at the retail sector.

Sam is ensuring the site is now getting some really good exposure and the business seems to be picking up some traction, recently picking up a significant order that aligns the brand with another nationally recognised product.  The feedback has been tremendous from our client who went onto to say “we really don’t know how to thank you guys”.

Well Ron, get that boiler on son, them little Sour Fish fellas are my favourite

We have been massive fans of 37 Signals for some time now. Like many creative agencies, their online project management platform Basecamp has become integral to our business and has cleverly become one of those investments that has paid us back time and time again. We just love it and absolutely wouldn’t be without it now.

I personally love the Highrise CRM system too which I find great for keeping everything organised contacts wise. Just recently I encountered a problem with Highrise (that ultimately ended up being user error!) and submitted a support request that was quickly sorted by Chris Joyce in the Customer Support Team. Great!  All is good I thought and then I spot the feedback graphic in the email response. Fantastic! How can you not spend a few seconds giving feedback with an approach like that?

So I did and told it like it was.

Pleased that all had turned out as I wanted and I could be on with what I was doing I never gave this another moment’s thought until a couple of days later when I got a call from Sam at Redesign HQ telling me a package had come for me.

Was it one of a number of packages of client business cards we were expecting from the printer? Or maybe it was some printed invitations we had ordered for another client but crikey, they would have been early!

When I got back into the office I was intrigued to find it was a sponge cake from sponge.co.uk and not just a sponge cake either, a STICKY TOFFEE PUDDING SPONGE CAKE! Wow!

And then the pièce de résistance, a personalised card with the message:

Hey Neil!

We wanted to send something yummy to say thanks for being great customers!

37 Signals Customer Support Team.

How awesome is that! We’re all about customer service here at Redesign and this resonated highly here. Everybody likes to be loved and boy did we feel loved!

Jordan and Jack were onto that sticky toffee pudding cake like the proverbial “tramp on a kipper” and sponge.co.uk have had a few quid from us in the past week or two.

A simple but powerful act and everybody wins here.

Big thanks once again to 37 Signals for the ultimate lesson in customer service.

We hope you all thoroughly the enjoyed Christmas break but that time is again upon us, where we must kick start our creative engines and get back to the old keyboard (and mouse) and knuckle down into some cracking web design developments we have ongoing.

2013 is already looking to be a busy year for us with some exciting new ventures coming to fruition and we are always looking forward to continue to brand any new clients business aswell as adding various new services to an already impressive list.

Now where’s my brew?….

So lets make Christmas into a time of great celebration and tomfoolery, where Grandad’s have a few too many shandy’s and burst into their river dancing shoes, jiving to Chaz and Dave, whilst Mums and Nannas are outside in the yard trying to catch the Christmas turkey and using there superpower of asbestos hands to handle 300°C scolding plates.

At Redesign however it was a different, grueling story as we helped Santa deliver his sack of presents (as you will see in the rocking video above).

The team at Redesign would like to wish you all a Merry Christmas and a Happy New Year!

Or as we say in Yorkshire……….

let’s go t’ pub!

Ultra Plane have always had a strong outset on all their branding, whether it be business cards, website design or flyers. Supplying Redesign with a clear design brief for a clean and sharp, recognisable image. Due to our close working relationship we achieved this goal in a quick and efficient manner.

They are a company with the correct values and always strive for success. They provide excellent quality in every contract.

Now Ultra Plane have a cutting edge logo, machinery and website, they have many successful years of road planing ahead of them.

Dave had clear ideas about what he wanted, supplying a clear design brief for a clean and sharp, recognisable image. We hit the nail on the head first time and Dave was absolutely delighted with the brand concept by Redesign. Of course this is not a one way street and the early success was much down to Dave’s clear vision and accurate brief.

Turning it all around very quickly for imminent client meetings Dave had, we applied the design concepts to various elements such as business cards which we had printed with a nice spot uv element to highlight the angular element of the logo and convey that ever important first impression of quality.

Together with a simple contact landing page to capture online enquiries and a magazine ad for a number of local printed directories, we also arranged the signwriting for Dave’s van which looks the dog’s “doo dahs” and ensures he’s got full coverage and exposure every which way. We understand Dave’s very busy at the moment so everybody’s happy. Smashing!

Doncaster Graphic Design offer reliable, trustworthy, efficient website design in Doncaster !

We have worked with many many companies in Doncaster, and have built a solid reputation, being renowned for re building company brands, graphics and website design Doncaster, and quality logo design.

Get on the couch to take a seat in our Website Design Doncaster world!

Cast your mind back to the last time you took a seat on a plane, focussed on your holiday and contemplated what the days ahead hold. No more office for a week  or two, no deluge of email on a daily basis just sun, sand and …..sangria, whatever. The last thing you need at this stage is to witness the cabin staff going through the motions with the standard safety chat you’ve seen a hundred times and never been interested once (as pretty as the stewardess may be!). So what about this approach from Thomson Airways and their junior cabin crew. Memorable without question!

Thank you for giving this your full attention – Enjoy your flight!

If memorable is your idea for your Brand, then why not fly with Redesign.

It was only when I heard a thunderous rumbling that I realised another spectacle was about to happen outside.

The Redesign office window frames Robin Hood Airport’s runway perfectly, and as I peered out I could see people waiting expectantly at the fence, staring at the sky.

It turned out that the noise was the arrival of the next thing to be re-homed at Doncaster, the only remaining Vulcan of the 134 that were built for the RAF. As RAF Lyneham is soon to be closed the Vulcan will now be kept at Robin Hood Airport for the foreseeable future.

The Vulcan has been sat outside the Redesign window ever since as the owner, Vulcan to the Sky Trust, aims to raise £225,000 to ensure the plane is ready for the air show season.